I correspond:
Most are planned in some way and I'd be fibbing if I said there wasn't a fair amount of thought and work in each one , even the breezy ones, especially the breezy ones. There'll be a core idea and the rest will fall in place around it. The beer one was a return to the regular friday beer gig and I happened to see a beer ad by John Steinbeck in an old Spy magazine of mine so I thought I'd use that. Hot thirsty work made me think Emu Bitter. It also made me think of "dry as a lime-burner's boot", so the location was where I spilt concrete while rendering out the back and there are a few limes in the picture as a visual malapropism.By coincidence, the limes are the same colour as the label. The use of "courier"matched the original typewritten letter in the add and the strikethrough was a way of showing that it was taken from somewhere else without spoiling the obvious confection of the post. Thirsty work.
Look I'm not suggesting you go out and make cliff notes for blogs but I'd be gutted if I thought people spent hours making their food, and five minutes writing about it (though thrilled if the reverse were true – hence EoMEoTE ). So if anyone else wants to pop the back off a post (foodie or no), be my guest.
I, being nosy, would love it.